Brand Identity
Why Brand Identity?
Your logo and branding are part of what makes you stand out! It’s critical that all the marketing materials you put out into the world stay consistent from the letterhead on your notepads to the Pinterest graphics on your boards. Your graphic design is the imagery that ties it all together and helps you catch attention.
Our design team and account managers work hand in hand to learn about what makes your business what it is.
We can help you if
You’re an entrepreneur launching a new biz and you need beautiful branding that customers and investors love.
You’ve worked with other designers, but the quality of work was a struggle. It wasn’t a good return on your money.
You’ve been successful for some time, and you’ve outgrown your existing identity. Time for a big old brand refresh.
You’re a manufacturer looking for fresh patterned artwork to set your products apart.
Let's checkout some of our Works!
The way we work
conduct research & interviews
Sure, you can guess, but it's going to cost you. In a world flooded with data, we start every project conducting research and interviews that gives us invaluable insight into what your brand is and should become.
Develop core philosophy
At the center of a great brand is a bold idea and a clear philosophy that resonates with people. This becomes the pillar that everything brand (and company) is built around.
Customer persona research
It's easy to say that everyone is your customer, but you can't market the same way to everyone. Customer persona research makes it crystal clear who you are targeting and it let's you tell them what they want to hear.
Define your value prop
This is the flag you fly. Your BIG IDEA. The value you bring to customers. But it isn’t just what you want it to be. It’s a combination of your opinions and those of your customers. We express this with a clear mission and purpose, values we co-develop, and keywords that drive your messaging.
Brand identity creation
We make sure your logo, imagery, and brand identity are guided by your value proposition. All the designs we build and naming recommendations we make are backed by research and justified with compelling explanations – not fluff.
Ongoing optimization
A brand is not just a static thing and the evolution of it is crucial in a rapidly changing world. We’re experts at brand iteration (ie: learning quickly from mistakes and improving based on what the data says) and treat brand design as an ongoing process.
Let’s Make Awesome Things, Together
Please feel free to contact us, and we will discuss the possibilities together.